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About Us

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Ruby Rose is a mother & son team based on a working cattle ranch in Northern Nevada at the foot of the Eastern Sierras. Our mission is to help you “embrace your true western spirit” inspired by the American Cowgirl & Cowboy. We’ve been working in our hometown of Gardnerville, NV for over 30 years, where we currently have a Pop-Up Style Men's and Women's Boutique
inside Eastern Sierra Feed: 
 1245 Waterloo Ln, Gardnerville, NV 89410

We are also the Official Retailer of the National Reined Cow Horse Association: The NRCHA. With this partnership we design and sell all of the logo merchandise for this incredible association. We travel to their shows and sell our wares "on the road". Visit their website to learn more :

Kim about us image

Kim, our Owner has worked in fashion most of her adult life, from managing corporate retail to the exciting world of owning various Independent Boutiques. She starts her day on the ranch at 5am getting everyone prepped for the day.  If she's not with her horses, she's probably coming up with the fun Logo Gear you see here, or hunting down the most unique, authentic and affordable western brands for you. 

Sean about us photo 

Sean, her son graduated from Cornish College of the Arts in Seattle, WA with a degree in Photography and Film work. He also spent time as a Professional Personal Shopper and Social Media Expert for huge brands such as Anthropologie and Club Monaco. If he’s not hunched over his laptop getting our images in tip top shape or planning our next photoshoot, he's probably out exploring with his Toy Australian Shepherd Bowie. 

The National Reined Cow Horse Association formed in 1949, with the goal of preservation and education of this traditional horsemanship, The NRCHA is responsible for promoting the sport and ensuring high standards of competition. The association celebrates the early California traditions of highly-trained working cow horses and today, 64 years at its creation, continues to keep the vaquero tradition alive in the equine industry.