Shop Event Gear Early

- Promo Code: PICKUP -

Booth Pickup = No Shipping Fees
Place your order ahead of the show and pick it up directly from our booth after 2/14 — easy as that. Just bring your email confirmation and we’ll snag your order for you.

Get first dibs on World’s Greatest Horseman & Celebration of Champions gear before it sells out.

Use code PICKUP (all caps) at checkout to skip shipping.

Only valid for event pickup orders — but if you forget the code, we’ve got you covered and will refund the shipping. All web orders will be
shipped out after 2/14.

--- Shop NRCHA Event Gear Early ---

<--New Arrivals

These new pieces for men and women carry the feel of open sky and winter light. Clothes meant for cold mornings, big miles, and the kind of days that ask a little more from you.

Step into what’s new. Wear the West well.

Browse them here

NRCHA Hats-->

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Embrace your Heritage with the Retro Collection

Founded in 1949 the NRCHA is the epitome of the Western Horseman. Browse our collection of gear with the Original NRCHA Logo that has stood the test of time for over 75 years. We've got everything from hats & tee's to hoodies & jackets featuring this historic design. Be proud of where you came from with this collection.
Shop the Retro Collection

Retro Collection -->

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Ruby Rose Western Wear is the only place to get your Official NRCHA Gear. Explore iconic Staples like our Signature Series Jackets or the nostalgic NRCHA Retro collection. From Hats to Hoodies, you have so much to discover! Click Below to Shop all our Collections.

Our American Commitment

Every item you see is adorned here in the United Sates. All of the embroidery, screen printing, & heat pressing is done with 3 small American Businesses who are all owned, operated & located right here in our beautiful country.