Sun Protection for Spring | UPF/UV Sun Blocking

New Arrivals for spring with an emphasis on outdoor function & sun protection.
What is UPF protection? UPF (Ultraviolet Protection Factor) measures how effectively fabric shields skin from solar UV radiation (UVA and UVB). It indicates the fraction of UV rays that can penetrate clothing, with a UPF 50+ rating blocking 98% or more of rays. Unlike SPF, which is for sunscreen, UPF offers consistent, non-reapplied protection

Spring is here and it's time to get to work! Step outside, soak up the sunshine, and rock your NRCHA gear like you mean it. Our fresh arrivals are built for the saddle and the sun—packed with outdoor performance and serious UV protection so you can focus on what matters.

Browse them here

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Embrace your Heritage with the Retro Collection

Founded in 1949 the NRCHA is the epitome of the Western Horseman. Browse our collection of gear with the Original NRCHA Logo that has stood the test of time for over 75 years. We've got everything from hats & tee's to hoodies & jackets featuring this historic design. Be proud of where you came from with this collection.
Shop the Retro Collection

Retro Collection -->

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Ruby Rose Western Wear is the only place to get your Official NRCHA Gear. Explore iconic Staples like our Signature Series Jackets or the nostalgic NRCHA Retro collection. From Hats to Hoodies, you have so much to discover! Click Below to Shop all our Collections.

Our American Commitment

Every item you see is adorned here in the United Sates. All of the embroidery, screen printing, & heat pressing is done with 3 small American Businesses who are all owned, operated & located right here in our beautiful country.